Web Site Checklist for Low Sales
Title: Web Site Checklist For Low Sales
Author: Judy Cullins
What good is your Web site if you want to sell something and
your aren't? If your Web sales are down, check your copy. You
need Web site copy with marketing pizzazz.
Next time you think Web site--either putting up a new one, or
wanting to improve yours for more sales than you ever dreamed
of, use this checklist:
1. Rewrite in short benefit-driven sound bites or questions your
visitor will feel compelled to respond to.
2. Make your headlines clear, short and direct. People come for
easy-to-read material. Like you, they are in a hurry, and want
free information fast.
3. Put yourself in your visitors' shoes. Think why are they at
my site? They want to know first, that you can solve their
problem with a magic pill.
4. Give your visitors a lot of free information . That's why
they are on the Internet. After visiting you 5-10 times, they
will eventually buy from you. Is this a lot of work? Not if you
want to make ongoing, passive income while you visit the
5. Aim your copy at your laser, targeted market. Yes, you have
one preferred audience you should spend all of your promotion
time and dollars on first. When you shot gun promotion campaigns
to many groups, you don't get well known as the expert, and you
lose people's attention and loyalty.
6. Give your visitors new and a variety of free articles in your
"free articles" link. Put a new one up every 2 weeks. Put NEW!
beside each new article to draw attention to it.
7. Categorize the types of articles you post on your site.
Recently, I have divided mine into writing/self publishing,
Online and eMail Promotion, Web Promotion and Marketing, and Web
Site Sales Copy, and Online Business Entrepreneurs who need my
8. Put a notice on each Web page: Bookmark this Site. We update
material bi-weekly.Then, be sure you deliver your promise.
9. Present your copy to inform, convince, and compel your
visitor to click here to buy.
10. Keep your language simple (would you believe 10 grade level
or lower--even if they are scientist)? Keep sentences short.
Write only short paragraphs, especially the first one. No more
than 4-5 lines. When visitors see a long paragraph, it looks to
hard to read and digest. Remember they are in a hurry.
11. Write a list of at least 5, but even 15 benefits your
product or service offers. Take the #1 benefit and start with a
headline that includes that.
12. Write a list of at least 5 features. These don't sell, but
can be used with a strong benefit to pull orders. Later,
transform these benefits into bullets--so easy to read for the
13. Share your words with friends and associates before you pay
someone to input or upload. This Casual Mini Marketing Survey
may bring new book into the copy. Ask your group what benefits
compel they to lay out $20-$50 for your product? Ask what words
would persuade them to buy?
14. Don't talk about yourself (bio) on your home page. Put up
benefits, questions your visitors have that you will answer, and
write all copy to "YOU," your intended customer.
So, don't be boring, obtuse, or trite on you site. Your
headlines and other copy should titillate, move, and make your
reader think, "This is amazing. I want this!"
About the author:
Judy Cullins: author, publisher, book coach Helps professionals
manifest their book dreams eBook: _Ten Non-techie Ways to Market
Your Book Online_ http://www.bookcoaching.com/products.shtml
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