How To Write An Effective FAQ Page
Title: How To Write An Effective FAQ Page
Author: David Coyne
Websites that have multiple pages usually have a Frequently
Asked Questions (FAQ)page. There are several good reasons why
you should have one.
1) An FAQ clears out any confusion your prospect might have
about buying product. Remember, a confused mind always says no.
2) It lets a prospect grab key information quickly.
3) It creates a positive impression with your prospect because
you’re acknowledging that their time is precious and they want
4) An FAQ saves you time. The more answers you provide at your
website, the less customer emails you’ll get asking the same
questions over and over.
Before you write an FAQ, do some research.Think about your
favorite websites and formulate some questions you might ask
about their products or services.
Now surf to those websites and review their FAQ pages. Were you
able to find answers to your question quickly? Or did you have
to scroll or click through pages to find what you were looking
for? Were the questions separated into logical categories or
were they put in random order?
This should give you an idea of the do’s and dont’s of
creating an FAQ.
Another valuable research technique is to ask good friends or
customers to give you feedback on your products or service. What
questions popped into their minds when they visited your
website. (You might offer a small gift or discount to your
customers in exchange for feedback.)
After getting everyone’s comments, assemble the questions and
group by category. For example, questions about how quickly you
ship products would be under your Shipping category, etc.
Write your FAQ in a Question & Answer format.
Organize the questions in each category so the most important
questions appear near the top.
Create a Table of Contents at the top of your FAQ page and put
the most asked questions here.
Hyperlink them so your customer just has to click to get to the
answer. Or hyperlink your categories at the top of the page.
Here’s a few more tips:
-Keep your FAQ updated. Are the answers still relevant? Review
-Keep your questions and answers concise. No more than a
paragraph. If the question requires a long, detailed answer,
have a link to a separate webpage.
-Don’t create your FAQ as a file that a prospect has to download
to read. Most people won’t bother, and they’ll leave your site
-Include info and links at the bottom of each FAQ page so that a
prospect can contact you if they still have unanswered
- Have Blue Rose Web create an FAQ page for you when we develop your web site.
About the author:
David Coyne is a marketing consultant and online entrepreneur.
Visit his website and get the FREE e-book Marketing Secrets Of
The Ages. You can sell this e-book to customers and keep 100%
of the profits. http://www.dc-infobiz.com