Extra Traffic Right Under Your Nose!
Title: Extra traffic right under your nose!
Author: Hani Banna
Article: Extra traffic right under your nose!
Do you know what's the 2ND MOST VISITED page on your web site?
This may surprise you. But in my consulting work the error page
is the second most visited web page on many of the web sites
that I've seen!
Anywhere between 10% and 40% of your page hits could fall on
your error page.
SCARY ISN'T IT!
Especially if you're not taking full advantage of this valuable
This could turn out to be a huge number of EXISTING PAGE VIEWS
that you're missing out on. You could be using this traffic to
generate more ACTION and SALES on your site.
I'm going to show you exactly how to take advantage of this
little gem of a page - your error page.
1. The first thing to do is to check if you have an error page
already set up on your web site.
Some hosting services will display their own default error page
on your web site. YOU DON'T WANT THIS. You want to have your own
error page so you can harness those EXTRA eyeballs.
Just type in your web site domain name followed by a fake web
page, or even garbage text. This will show you what your users
experience when they hit your error page.
If your get a blank page or your hosting service provider error
page comes up then contact them. Ask them (nicely) to set up
your error page to point to a page of your choice.
I like to keep it simple. The error page for makingclicks is:
2. The second thing to do is to check your page hits stats. This
will give you an idea of how frequently your error page is being
viewed by your visitors.
If your error page is being viewed a huge number of times..
No, you don't really have to panic. It doesn't necessarily mean
that you have lots of broken links in your site. Web users are
becoming more web savvy and will play around with the url in the
address box on their browsers.
But you can take advantage of this. Check out our error page at
Just visit http://www.makingclicks.com/anything.html. This page
doesn't actually exist. You will be forwarded to our default
With our error page we've basically assumed that either the user
is LOST or they can't FIND what they're looking for. In either
case we've given them a way to get back to the home page,
contact us or find what they want elsewhere - at our affiliate
partners web sites!
3. FINALLY …
… if you consider that your ERROR PAGE could be the MOST VISITED
PAGE on your site …
then you really want to make the most of it. Don't treat it as
an embarrassment and try to forget it.
Here are some things you can do:
- put a link to your homepage
- put your web site search on this page
- put a contact us form or survey to ask people what they want
from you site
- exchange error page links with other web masters within the
topic of your web site
- promote your affiliates: your visitors may have given up on
finding what they want on your site anyway.
- Hire Blue Rose Web to take care of this problem for you.
The possibilities are endless, it's almost like having a SECOND
Wishing you success.
Hani Banna Award winning Online Marketing Toolkit
About the author:
Hani is an ebusiness consulting. Hani also runs makingclicks.com
- the award winning online marketing toolkit.