Generating Traffic with Sub-Domains
Title: Generating Website Traffic with Sub-domains
Author: Sarah Coles
Sub-domains are websites that are located within a directory of
your main site and have their own domain name. Because they use
the same resources as the main website, they are normally much
cheaper than getting another hosting account. Their low cost and
flexibility make sub-domains a great device for directing
traffic to your site without breaking the bank.
Sub-domains as Portal Sites - One of the best uses of
sub-domains is portal websites. Portal websites are sites that
link to your main website and have a similar theme. Basically,
they provide another portal, or doorway, for visitors and search
engines to get to your main website.
Since creating content for a website takes time, often
webmasters simply modify the existing text of the main site and
reuse it on the portal site. It is important that the content is
not exactly the same and the portals do not just redirect to the
main site. Otherwise, search engines may not index them.
More Portals, More Visitors - Portal websites can be submitted
to the search engines just like your main site. If your website
is doing alright in the search engines, then imagine having five
more websites out there for the spiders to find. Five more
listings means that Web surfers have five times as many ways to
find your network of websites.
Search Engines and Links - More and more search engine
algorithms take into consideration the number and ranking of
sites that link to you. By linking your sub-domains to your main
site and to each other, the ranking of all of your sites is
Banner Exchange Programs - Banner exchange programs allow
members to share advertising space on each otherís websites.
They are a great way to generate traffic to your website, but
you may not want to clutter your main site with ads. Portal
websites provide a good place to test different programs and
direct the resulting traffic to your main site.
Alternative Markets - Search engine spiders will pick up on
content variations among your websites. Subtle differences could
place a site in a category that you had not thought of and open
up an entirely new base of visitors and/or customers.
Product and Service Specialization - Your main website may have
dozens of different products and services. This is great for
your business, but generality can hurt your ranking in the
search engines. Using sub-domains to create sites that
specialize in one product or service increases your keyword
density and improves your ranking. Plus, many consumers would
prefer to work with a specialized business than a one-stop shop.
(You can still link to your main site with all of your
About the author:
Sarah Coles is a webmaster and content developer for
Jumpline.com Web Hosting